About Steven Binder
Steven Binder is a committed and passionate advocate for young people with over 35 years of leadership dedicated to empowering young people and fostering their success in school, sports, and life.
As a respected figure in the sports and basketball communities, Steven has led initiatives to improve the lives of young people through basketball clinics, training sessions, college showcases, and recruiting seminars. He has also supported communities by providing essential products and resources.
Motivated by a strong belief in community-driven change, Steven is leading initiatives to fund and distribute sneakers to those in need, inspiring others to join the cause.
In 2025, he founded Project New Step Foundation, Inc., a 501(c)(3) organization committed to meeting this urgent need.

corporate Experience
- C-level & award-winning executive in the media & sports industry, worldwide leading media companies, ESPN Television Networks, Golf Digest Magazine, and Conde Nast Media.
- Entrepreneur and owner of 3 businesses in the sports, college recruiting and executive coaching industries.
- Since 2012, founded SFB Advisors, Corp, an advisory firm specializing in working with corporate & small business clients with building brands, increasing revenue & creating sustainable value. Steven specializes in executive coaching for management leaders and employees of companies he advises.
- Since 1988, Founder of Binderhoops Premier Basketball Showcase – helping high school players for over 35 years gain valuable exposure to college coaches and helped place over 2600 players at the college level.
- Since 1990, Founder of Binderhoops Scoring Factory-dedicated to player development training for over 35 years – youth players to high school to college and professionals.
- Coach of the Year – The Pine School, Hobe Sound, FL (2024)
In 2024, Coach Steven Binder led the Girls Varsity Basketball team to a record-breaking season—the most wins, highest total points scored, and fewest points allowed in school history. Under his leadership, the team earned its first-ever berth in the Florida High School State Tournament, advancing to the Sweet 16 and finishing ranked #16 in the state—another school milestone. It was a season of historic firsts that set a new standard for excellence at The Pine School. - Selected as Head Coach for the 2024 Palm Beach County Girls Basketball All-Star Classic (North Team) and the 2024 Florida Athletic Coaches Association- Girls State All-Star Basketball Classic (South Team).
- Nominated & finalist to the Curry College, Athletics Hall of Fame, 2017
- The Media Industry Newsletter – Selected as one of the most intriguing people of the media Industry, 2012.
- The Delaney Report – Publisher of the year, 2010.
- AdWeek Magazine – Hot list, 1998.
- Steven has been involved with basketball for his entire life — as a player, at all levels including college, then as a AAU/Travel & as an award-winning high school coach, as well as conducting showcases & clinics for over 35 years. He trains boys & girls… beginners, youth, high school, college and professional sports players & teams. He also has been a past scout for the New York Knicks. In college, Coach Steven, aka, “The Shooter” was nationally ranked in the top ten of the NCAA for Free Throw and Field Goal percentage. Plus, he was nominated for the GTE Academic All-New England and All-American teams. To improve your basketball skills, become a better player & enjoy the game more.
- Recognized by national recruiting services as the premier high school, prep, and JUCO basketball showcase in the New York Metro Area, Binderhoops Premier Basketball Showcase—founded by esteemed basketball insider & professional player development skills trainer & coach Steven Binder—has helped over 2,600 players advance to the collegiate level since 1988.
Steven has 30+ years of experience as a college sports recruiting expert. He has spoken nationwide at various tournaments, events and high schools. His book, Your Recruiting Playbook…Maximize Your Opportunities To Play College Sports, has sold thousands of copies, and is an influencer for national media outlets as the sports recruiting expert for ESPN, WFAN, New York Times and the New York Post. Steven’s goal is to help ensure every single high school student athlete, who wants the opportunity, is given the tools to receive a high-quality education, consider getting college funded, and play college sports.
SFB VENTURES
Be seen by college coaches since 1988
Binderhoops Premier Basketball Showcase
Where players become great shooters
Master Your Shot with The Shooting Skills Coach
Get a plan
Get recruited
Get Recruited To Play College Sports
Business Planning & Executive Coaching
Building Brands & Driving Growth Since 2012
“My personal passion is to help kids, coach kids and make each life I touch better.”
-Steven Binder, Founder & CEO Project New Step Foundation